Technology Data

Today, information technology, combined with Internet interactivity, enable a return to individualized service and instant access to customer data and the use of this information to meet your specific needs. The concept of information, information management and database is nothing new. In fact, data management solutions for information management have been applied for a long time to the industry. Companies would not survive if it was not possible to manage large amounts of data efficiently and make information valuable. As consumers have changed, technology and the proliferation of the media are turning marketing science to these new consumers. Now, companies can increasingly target their messages to carefully chosen customers.

A marketing database works by “creating a database of information about individual customers (for example, extracted from requests, requests for information, external lists), using it to analyze their buying and requesting patterns.” In this way, you can create “the ability to target products and services more accurately with views on specific clients.” They also feature a fully integrated marketing database for customers, prospects, and suspects (people or companies that fit the ideal potential customer profile you want to target).

Today, organizations that do not focus on their Relational Database for Database Marketing will lose excellent customers and be prevented from prospecting. Finally, database marketing, properly deployed and monitored, will provide the company with unmatched market, increase of its percentage of participation and solidification of its brand next to the existing clientele and prospected.